About Us

Founded in 1945 by Robert E. Rich Sr. in Buffalo, New York, USA, Rich Products is a multinational corporation renowned for its non-dairy topping cream invention in the frozen food industry.
With over 100 manufacturing facilities worldwide and a vast distribution network, Rich Products is a global leader in food production, known for its commitment to quality and sustainable growth.

OUR HISTORY

1945

Robert E. Rich invented the world first non-dairy whipped topping. Rich Products Corporation was founded in Buffalo, New York, USA.

1949

Annual sales increased 1000%.

1960s

Rich Products went international for the first time, selling and manufacturing in Canada.

1980s

Rich's had more than 1,000 associates and annual revenue hit USD 700M.

1990s

We sold products in more than 80 countries and annual revenue hit a billion dollar.
Rich's Gold Label was introduced to Vietnamese customers and it totally changed the Vietnamese baking industry.

Currently

Rich's, a family owned global food company with over 13,000 associates, constantly growing and evolving, creating values for customers and bettering our communities.

$5.8B +

Annual Sales

13,000 +

Associates Worldwide

4,000 +

Product Types

100 +

Countries Served

BROWSE BY BRAND

INNOVATE

Imagine what’s possible
and create what’s valued.

THE RICH PROMISE

BE THE TRUSTED
FIRST CHOICE

Listen, understand and deliver for
customers like no other company.

DO WHAT’S
RIGHT

No matter what.

CHERISH OUR
CULTURE

Work, learn and celebrate
together.

BETTER OUR
COMMUNITIES

Devote time and talent
where we live and work.

RICH'S PLUS
BEYOND EXPECTATION.

The ultimate source of passion for food and drink lovers, with daily tips, detailed instruction, thousands of
most-saved recipes, and exclusive events presented by respected Rich’s Plus experts.
From connoisseurs to beginners, Rich’s Plus will guide you on an enchanting journey of flavours.

100+

FnB Experts

1,000 +

Business Solutions

Daily
Updates

Unlimited
Access

WHAT IS RICH'S PLUS
WHAT MEDIA SAYS ABOUT US